For first-time puppy owners in the first nights and weeks
Know exactly what to do when your puppy cries at 2am — and whether to call the vet
The 2am Puppy Cry Guide is a phone-first guide with one clear night routine and a ‘normal or call the vet’ page you can open mid-cry.
Only 10 founding places at $17. After that the guide goes to $27.
It’s 2am. He’s crying. You were up at 12, you’ll be up again at 3 and 5, and the 7am alarm is still going to go off. You’ve read three articles and every one says something different.
Worse than the tiredness is the question going round your head: is this normal, or should I be calling the vet? And underneath it, the quieter one: every cry feels like a verdict on me.
I’m going to ask you to invest $17 in one thing: a short, phone-first guide you can open mid-cry. One clear night routine, with how long to wait at each point, and one page that sorts what you’re seeing into ‘normal, keep going’ or ‘call the vet’. No video, no course, no more scrolling.
Built from six years on a vet practice front desk, and from settling three puppies of my own and about a dozen fosters.
I’m not a vet, and this guide never pretends to be. I’m the person who has spent six years on a vet practice front desk taking the ‘is this normal?’ calls, and most evenings I answer new puppy owners’ questions in the Facebook groups.
The routine is the one I’ve used to settle my own puppies and about a dozen fosters. The ‘normal or call the vet’ page comes from those years on the phone. And where it matters, it says plainly: if you’re unsure, call your vet.
If there’s one thing I know about the first weeks with a puppy, it’s this: a crying puppy at 2am doesn’t mean you’re getting it wrong. It means you don’t yet have one clear plan to follow.
Imagine the next time he cries at 2am, if you could:
- ✓Open one page on your phone and know within a minute what to do next
- ✓Know how long to wait before you go to him, and what to do when you do
- ✓Tell 'normal, keep going' from 'call the vet' without opening a single Facebook group
- ✓Hand your partner a plan — 'you take the first wake-up, I take the second' — instead of having an argument at 2am
- ✓Put the phone down and go back to sleep
Wake up rested, and feel like the calm, capable owner you already are.
Why do careful, conscientious owners stay stuck in these nights?
It usually comes down to three things you’ve probably said to yourself already:
Every one says something different
You've had opinions, not a routine. This is one routine, not ten opinions: the one I've used to settle my own puppies and about a dozen fosters, with how long to wait at each point.
I don't know if this is normal, or if I should call the vet
The Normal or Call the Vet page sorts what you're seeing into 'normal, keep going' or 'call the vet'. If you're unsure, it says plainly: call the vet. It's general guidance, not a substitute for your own vet.
Will this work for my puppy, and is it worth it?
It's built for first-time owners in the first nights and weeks, which is exactly where you are. The founding price is $17, and the feedback from the founding group shapes the final version.
The 2am Routine, in outline
Part 1 of the guide is a routine you run in order, with the wait times written in. Here’s its shape. The full eight steps, a filled-in example night and the partner script are inside.
- 1
Toilet trip first
Before anything else, a calm, boring trip out. It's the first thing to rule out.
- 2
Then wait: 2 minutes, then 5, then 10
The waits turn 'how long is too long?' into a number you can follow, half asleep.
- 3
One more quiet toilet trip
After about 20 minutes in total, one more calm trip out. Then the waits start again.
- 4
The boring return
Low light, quiet voice, no play. Back in the crate, and night stays for sleeping.
- 5
The exception
A new kind of scream gets a check straight away, not a wait.
One routine, in order. No second-guessing mid-cry.
Here’s some of what you’ll find in the 2am Routine
- ●Why the toilet trip comes first, and what to do on it so it doesn't turn into playtime
- ●The three waits that replace 'how long is too long?' with an answer you can follow
- ●The one kind of cry that never gets a wait, and what to do instead
- ●Why switching plans halfway through the night tends to make the night longer
- ●The one-line partner script that ends the 'who gets up?' argument before it starts
And on the Normal or Call the Vet page
- ●Two short lists you can scan in under a minute: 'call your vet' and 'normal, keep going'
- ●The four things to have ready when you phone the vet: age, what you're seeing, how long, and vaccine status
- ●What to do when something isn't on either list
- ●The 'unsure means call' rule, so you never lie awake wondering if you've missed something
- ●What to do if your vet is closed
And so tomorrow night is easier
- ●Six evening points that mean most of the crying never starts
- ●The wind-down order for the last meal, the last toilet trip and the last half hour
- ●A week-one guide, so you know what to expect before it happens
- ●The Night Card: the routine and both vet lists on one screen, saved to your phone
What you get
A phone-first written guide, built to be read half asleep. Delivered as a PDF or simple web page.
Part 1: The 2am Routine
Eight timed steps in order, starting with the toilet trip, then waits of 2, 5 and 10 minutes, plus a filled-in example night and a partner script.
Part 2: Normal or Call the Vet
Two short lists, a phone script for the vet and the 'unsure means call' rule.
Part 3: The Bedtime Set-Up
Six evening points so most of the crying never starts, plus a week-one guide.
The Night Card
The routine and both vet lists on one screen, to save to your phone.
Why it’s $17 now, and $27 later
The 2am Puppy Cry Guide is $27. You’re looking at the founding price: $17 for the first 10 founding places.
Here’s why. I want to hear from the first people who use it. In return for your honest feedback, you get the lowest price it will ever be. When the 10 places are gone, it goes to $27.
For comparison, a private consultation with a trainer typically runs $75 to $150, and it won’t be there at 2am. This will.
$17
One payment. Founding price for the first 10 places, then $27.
Claim your founding place — $17Only 10 founding places at $17. After that the guide goes to $27.
You’ve got two choices
Keep doing the nights the way they’re going: the 12, 3 and 5am wake-ups, the scrolling, the argument over who gets up, and the 7am alarm.
Open one page on your phone the next time he cries, follow one routine, and get back to sleep.
Which one do you want to wake up to tomorrow?
Only 10 founding places at $17. After that the guide goes to $27.
You’ve read this far, which tells me you take the first weeks seriously. That’s exactly who this guide is for.
Let’s get you some sleep.
Stuart
Six years on a vet practice front desk
P.S. If you’re ever unsure whether something is normal, the guide’s rule is the same as mine: call your vet. It’s general guidance, not a substitute for veterinary advice.
P.P.S. There are only 10 founding places at $17. After they’re gone, the guide is $27.
Not ready yet? Start with the free checklist.
Five quick checks to run before you panic — no cost, no catch.